One of the most general ways bloggers make money is by
placing ads on the site. There are two famous ad - types:
PPC/CPC Ads: Pay per
click or cost per click ads are generally banners that you place in the sidebar
or content. Each time when a reader clicks on that particular ad, the blogger
is paid for that specific click.
Working with advertising networks is not the only choice when
you sell ads. If a blogger ends up with enough traffic, advertisers may come
directly to him and ask him to place their ads on his site. You can also
contact advertisers yourself. The biggest difference from the above-mentioned
choices is that there is no middle man, which means you can set your ad prices.
Selling private ads can be in the form of buttons, banners,
and links, etc. You can make money even by writing sponsored posts where you
write about or give a review of an advertiser's service or product. Another
opportunity is to write an underwritten post or series, which is where you can
write about any topic, but the advertiser pays for a "Brought to you
by" mention in the content.
To maximize the income, you can also opt to sell sponsorship
space in your email newsletters (here is 5 best email marketing software),
podcasts, and videos.
If you are going to select one of these avenues that you make
it useful and relevant to the readers, many bloggers make the mistake of
assuming they are developing a product their readers need; listen to the
readers first, and then create a digital product that will meet their needs.
The opportunities are practically limitless when it comes to
developing a business blog. You can also sell books, hand-made products, manufactured products, and many other things
like that. Or you may already have a business and decide to start a blog to
convert loyal customers.
